Search Engine Optimization case study | Exploresys

Icats Institute Of Commerce

award winning commerce education institutea remarkable success in web traffic & conversions

SEO Case Study-iCATS

Client: Nilaya Icats Institute Of Commerce
Industry: Education
Courses Offered: Accounting courses, Taxation Courses , Job Oriented Courses After 12th Commerce, Banking Courses after 12th Commerce, One Year Courses after 12th Commerce etc.
Services Provided: Search Engine Optimization (SEO)
Geographies: Pune, India

About Client

Nilaya is the Institute of Commerce, based at Pune, is one of the best institute of commerce in India providing practical training and corporate required skills.the only institute to provide 100% practical quality training through real-life corporate projects. in the span of few years Nilaya icats is able to provide those practical skills, which even the best MBA colleges in Pune or best finance courses are not able to provide.


Our Action Plan

  • Our SEO audit team conducted an in-depth on-page & off-page analysis and comprehensive identification of problems associated with a website from an SEO viewpoint.
  • Our focus was to improve call to action, navigation, internal linking of the website.
  • Based on these suggestions, a new website design was proposed.
  • A revamped website along with a suitable content gave a boost to the traffic and improvement in keywords ranking on Google and Bing.
  • Being listed in various locations on Google, Bing and Google+ profile helped boost the ranking of keywords on Google.
  • All these add-on features, helped attract new visitors to the website and acquire quality leads.
  • Initial competitive analysis also played a key role to understand the current status of the website.

Our Analysis & Found Out

  • Website wasn’t responsive and user-friendly
  • Website had less content to target specific treatment-related keywords
  • Website lacked proper navigation
  • High loading time of the website
  • High bounce rate
  • Lack of quality leads
  • High Traffic website goes down




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